Print advertisement for the chicken feed industry. This appeared in a publication for the backyard chicken industry by a premium mealworm company. They needed to express to their target market that they were not providing the best care for their chickens if they gave them any other type of feed supplement, without damaging their trust or insulting them.

Financial institution looking to gain more clients for their small business loan product offerings. They needed an advertisement to put in front of warm traffic. This headline is specific, and removes the pain point most small businesses feel when applying for alone. 

Company selling a new style 'toilet riser' for the middle-age to senior market. Here we created a problem that the audience has never heard before 'potty pain' that hits their pain point for the discomfort they feel when 'going'. It also addresses the look of the device in stating it "doesn't turn your bathroom into a nursing home", as well as making the prospect feel like they aren't at that stage of their life yet. 

An action sports learning platform that is trying to attract new trainers and coaches to its platform. The main pain point is that these trainers and coaches feel like they need to have a massive presence in order to be found, but this platform does it for them... just by having them create content for them (and get paid while doing it).